There’s something new. It’s not about great fuel economy, hybrid cars or state-of-the art technology. It’s about a philosophy. The Ford philosophy: Go Further.

Sometimes all it takes is a new perspective to see what’s right in front of you. As Alan Mullaly, President and CEO of Ford Motor Company said “Go Further is what Henry Ford meant when he promised that Ford would “open the highways to all mankind.”

Go further is about giving people the power of choice in the 2013 Ford Fusion with the widest-ever portfolio of fuel-efficient powertrains offered in the Fusion, including EcoBoost®, hybrid and plug-in hybrid engines; automatic and manual transmission offerings; and auto start stop technology.

It’s also about turning a MyFord Touch® software upgrade for customers into a an opportunity to recycle for a charity.

It’s about a commitment to go above and beyond every day to solve real problems for real people. Making a difference in people’s lives. Like taking on the challenge of helping schools raise $1 million for education through 300-plus events across the U.S. in a single month with Drive One 4 UR School.

And, perhaps most importantly, it’s about a can do, will do, must do spirit.